At Guaranteed Rate, I created multi-channel marketing assets supporting nationwide mortgage campaigns. My work included explainer animations, responsive email marketing, social media campaigns and print collateral used across more than 350 branch offices. The goal was to communicate complex loan information clearly while maintaining strict brand and compliance standards.
Client: Guaranteed Rate
Role: Senior Graphic Designer
Scope: Animation, Email Marketing, Social Media Campaigns, Print Collateral
Tools: Adobe: After Effects, InDesign, Illustrator, Dreamweaver, Photoshop, Premiere Pro
Industry: Financial Services / Mortgage Lending
Challenge: Translate complex mortgage concepts into engaging, easy-to-understand motion content while maintaining brand consistency and meeting fast-paced campaign timelines.
Process: Collaborated with the Creative Director to define narrative structure and storyboard key moments. Built reusable motion toolkits and templates to streamline production, then adapted assets across multiple aspect ratios for different platforms.
Outcome:Delivered scalable motion assets that simplified financial messaging and integrated seamlessly across digital campaigns, improving consistency and production efficiency.
Challenge: Design responsive email campaigns that communicate detailed loan information clearly across devices while maintaining visual consistency and usability.
Process: Developed modular email layouts using HTML/CSS, focusing on typographic hierarchy, scannable content and clear call-to-action placement. Ensured compatibility across email clients and optimized designs for mobile responsiveness.
Outcome: Produced high-performing, brand-consistent email campaigns with reliable rendering across platforms, enabling effective communication of complex financial offerings.
Challenge: Create cohesive marketing assets across digital and print channels while adapting to varying platform requirements and maintaining a unified visual system.
Process: Designed campaign assets including social media graphics, digital ads and print collateral. Applied consistent layout systems, messaging hierarchy and brand standards across formats while adapting designs to platform-specific constraints.
Outcome: Delivered a unified campaign presence across digital and print channels, strengthening brand consistency and supporting marketing initiatives at scale.
Challenge: Produce large volumes of unique localized marketing materials while maintaining compliance, accuracy and brand consistency across multiple offices.
Process: Adapted campaign designs into location-specific collateral including flyers, signage and direct marketing materials. Balanced speed and precision while working within compliance and production constraints.
Outcome: Delivered hundreds of localized assets supporting 350+ offices, ensuring consistent branding and enabling efficient rollout of nationwide marketing campaigns.
